Karena Dawn and Katrina Scott are two of the most recognizable names in the world of fitness. They are the co-founders of Tone It Up, a health and fitness company that has helped millions of people across the globe achieve their fitness goals. With a mission to inspire women to live their best lives, Karena and Katrina have become the go-to fitness experts for women of all ages and backgrounds.
Early Life and Career Beginnings
Karena Dawn was born on April 22, 1982, in Indianapolis, Indiana. She was a competitive gymnast as a child and went on to study health science and fitness at Indiana University. After college, Karena moved to California and began working as a personal trainer.
Katrina Scott was born on November 21, 1982, in New Hampshire. She grew up playing sports and dancing and later attended the University of New Hampshire, where she studied health management and nutrition. After college, Katrina moved to California and began working as a fitness instructor.
Founding of Tone It Up
Karena and Katrina met in a gym in Hermosa Beach, California, in 2009. They quickly became friends and started working out together. They both shared a passion for fitness and healthy living and began sharing their workouts and healthy recipes on social media.
In 2011, Karena and Katrina founded Tone It Up, a health and fitness company that offers workout programs, nutrition plans, and community support to help women achieve their fitness goals. They started with a small following but quickly gained a massive online following, thanks to their engaging personalities and effective fitness programs.
Expansion of Tone It Up
Since its founding, Tone It Up has expanded to include a variety of products and services. They have created several workout DVDs, a nutrition plan, a protein powder, and a fitness app. They have also published two books, “Tone It Up: 28 Days to Fit, Fierce, and Fabulous” and “Tone It Up: Balanced and Beautiful.”
In addition to their products, Karena and Katrina have also hosted several television shows, including “Tone It Up” on Bravo and “Toned Up” on the YouTube channel, BravoTV. They have also been featured in several magazines, including Shape, Self, and Women’s Health.
Philanthropic Efforts
Karena and Katrina are not only successful entrepreneurs but also passionate philanthropists. They have worked with several charities over the years, including the American Heart Association, St. Jude Children’s Research Hospital, and the United Nations Foundation’s Girl Up campaign.
In 2020, they launched the Tone It Up Foundation, a nonprofit organization that aims to empower women and girls through health and fitness. The foundation partners with organizations that promote women’s health and education, including Girls on the Run, Step Up, and the Breast Cancer Research Foundation.
Conclusion
Karena Dawn and Katrina Scott have built an empire with Tone It Up, inspiring millions of women around the world to live healthier and happier lives. Their dynamic personalities and effective fitness programs have made them some of the most influential figures in the fitness industry today. With their commitment to philanthropy and empowering women, Karena and Katrina are more than just fitness experts – they are true role models.
